- Twitter is engaged on a characteristic that might cost customers for video content material, per The Washington Publish.
- The characteristic is being known as “Paywalled Video,” an inner e-mail seen by the Publish reveals.
- Twitter has a goal of 1 to 2 weeks to launch the brand new characteristic, in line with the e-mail.
Twitter is engaged on a characteristic that might cost customers for some video content material, The Washington Post reported.
Known as “Paywalled Video,” the brand new characteristic would enable content material creators to cost customers a price to view movies on the platform, in line with an inner e-mail obtained by the publication.
The e-mail acknowledged: “When a creator composes a tweet with a video, the creator can allow the paywall as soon as a video has been added to the tweet.” Creators can select how a lot to cost per view from a listing of preset costs, whereas Twitter takes a minimize of the earnings.
The characteristic has a timeline of 1 to 2 weeks earlier than launch, per the e-mail.
Nonetheless, Twitter’s “Product Belief” crew has recognized the characteristic as excessive danger, in line with the Publish. The crew cited “dangers associated to copyrighted content material, creator/consumer belief points, and authorized compliance.”
A quick evaluate of the characteristic is deliberate earlier than it proceeds additional, per the Publish.
In accordance with the information outlet, the accelerated timeline solely offers the corporate’s inner evaluate groups three days to supply suggestions.
Representatives for Twitter didn’t instantly reply to Insider’s request for remark made outdoors regular working hours.
It isn’t clear if the characteristic was in improvement earlier than Elon Musk’s $44 billion takeover of the corporate, however the accelerated timeline could also be part of the billionaire’s plan to create extra paid content material on Twitter. Musk has already stated he deliberate to cost customers for verification.