What’s next
This launch builds on our history of providing context about images in Google Search and exploring new research innovations like Backstory from Google DeepMind. Looking ahead, we will continue to invest in more ways to empower you to determine the origin and history of content online. Soon, we’ll expand SynthID verification to support additional formats beyond images, such as video and audio, and bring these capabilities to more surfaces, such as Search.
In addition to our own tools, we are collaborating with industry partners to advance content transparency and authenticity standards across our product ecosystem — including YouTube, Search, Pixel and Photos — through our role on the steering committee of the Coalition for Content Provenance and Authenticity (C2PA).
As part of this, rolling out this week, images generated by Nano Banana Pro (Gemini 3 Pro Image) in the Gemini app, Vertex AI and Google Ads will have C2PA metadata embedded, providing further transparency into how these images were created. We look forward to expanding this capability to more products and surfaces in the coming months.
Over time, we will also extend our verification approach to support C2PA content credentials, meaning you’ll be able to check the original source of content created by models and products that exist outside of Google’s ecosystem.
This work is central to our commitment to bold and responsible AI. We look forward to further contributing to the future of AI transparency.
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