Tech worker movements grow as threats of RTO, AI loom

It feels like tech workers have caught very few breaks over the past several years, between ongoing mass layoffs, stagnating wages amid inflation, AI supposedly coming for jobs, and unpopular orders to return to office that, for many, threaten to disrupt work-life balance.

But in 2024, a potentially critical mass of tech workers seemed to reach a breaking point. As labor rights groups advocating for tech workers told Ars, these workers are banding together in sustained strong numbers and are either winning or appear tantalizingly close to winning better worker conditions at major tech companies, including Amazon, Apple, Google, and Microsoft.

In February, the industry-wide Tech Workers Coalition (TWC) noted that “the tech workers movement is far more expansive and impactful” than even labor rights advocates realized, noting that unionized tech workers have gone beyond early stories about Googlers marching in the streets and now “make the headlines on a daily basis.”

Ike McCreery, a TWC volunteer and ex-Googler who helped found the Alphabet Workers Union, told Ars that although “it’s hard to gauge numerically” how much movements have grown, “our sense is definitely that the momentum continues to build.”

“It’s been an exciting year,” McCreery told Ars, while expressing particular enthusiasm that even “highly compensated tech workers are really seeing themselves more as workers” in these fights—which TWC “has been pushing for a long time.”

In 2024, TWC broadened efforts to help workers organize industry-wide, helping everyone from gig workers to project managers build both union and non-union efforts to push for change in the workplace.

Such widespread organizing “would have been unthinkable only five years ago,” TWC noted in February, and it’s clear from some of 2024’s biggest wins that some movements are making gains that could further propel that momentum in 2025.

Workers could also gain the upper hand if unpopular policies increase what one November study called “brain drain.” That’s a trend where tech companies adopting potentially alienating workplace tactics risk losing top talent at a time when key industries like AI and cybersecurity are facing severe talent shortages.