Santander signs five-year deal with dentsu to build new global platform for SMEs

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With a five-year contract horizon, the brand new platform can be prolonged to 45 markets throughout the globe, together with 10 core markets and extra areas linked to Santander’s alliance banking companions.

It’s going to present customers with a digital-first buyer expertise to assist break down commerce obstacles, providing customers a collection of instruments together with trade insights, connections to market suppliers, and bespoke companies.

The design, construct, operation and advertising of the platform can be managed by dentsu and powered by its expertise companions together with Salesforce, Adobe and Amazon.

The platform is at the moment scheduled to launch in Q2 2025.

John Carroll, head of worldwide and transactional banking at Santander stated: “During the last 5 years, we’ve created a revolutionary worldwide proposition that has damaged the mould for conventional banking clients. It’s been elementary in shaping worldwide commerce for UK companies and has allowed us to help them in new worldwide markets. Now, it is our time to export. We’re able to take the help we will provide to the subsequent stage and assist extra companies than ever earlier than throughout all corners of the globe.”