Netflix adds Beyoncé to live entertainment juggernaut

Netflix is attempting to carve a slice of the stay leisure market, and it’s enlisting assist from Beyoncé to take action. The Houston-born singer will carry out in her hometown on December twenty fifth, headlining the halftime present for the Texans-Ravens NFL matchup as a part of Netflix’s Christmas Gameday stay present.

Beyoncé’s efficiency will happen within the second of two NFL video games that Netflix is streaming on Christmas Day, the primary being between the Kansas Metropolis Chiefs and the Pittsburgh Steelers. The star is ready to carry out songs from Cowboy Carter stay for the primary time, and “is predicted to carry alongside some particular company” that featured on the album, according to Netflix’s announcement. The video games mark Netflix’s NFL streaming debut, having secured a three-year deal in May that additionally consists of “no less than one vacation recreation every year” in 2025 and 2026.

The streaming big is investing closely to broaden into stay sports activities and main occasions — leisure industries that appeal to among the largest audiences and a spotlight from advertisers. Its newest announcement comes two days after Netflix streamed a stay boxing match between Mike Tyson and Jake Paul that attracted 65 million viewers. If we’re comparing with 2023 TV viewership, that might place the struggle second solely to the 115 million individuals who watched the Tremendous Bowl telecast final 12 months. For some, the Tyson vs Paul match was disrupted by buffering and connectivity issues that raised questions concerning the streamer’s functionality to host stay occasion protection sooner or later.