Marriott Worldwide is increasing
its portfolio of serviced residences with the launch of “Flats by Marriott
Bonvoy” in america and Canada, placing itself extra instantly in
competitors with short-term rental firms.
For almost three many years
Marriott has had the Marriott Government Flats model in Asia, Europe, the
Center East, Africa and Latin America.
Now it’s going to introduce serviced
residences within the U.S. and Canada, concentrating on the upper-upscale and luxurious segments,
with properties that embody full kitchens, an in-unit washer and dryer and dwelling
areas separated from the bed room. However not like Marriott’s present extended-stay manufacturers,
these properties won’t present conventional lodge providers corresponding to meals and
beverage, assembly areas and retail.
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“Vacationers planning
holidays and lengthy enterprise journeys as we speak are searching for extra alternative in
lodging, and the introduction of Flats by Marriott Bonvoy responds
to these developments whereas providing builders a premium product backed by our
trusted identify and distribution platform,” says Stephanie Linnartz, president of
Marriott Worldwide.
“With Flats by
Marriott Bonvoy, company will be capable to store a wider array of lodging
choices inside the Marriott Bonvoy portfolio, rising their loyalty to the
portfolio and its vary of name choices.”
Marriott says its Bonvoy members
have expressed a “rising need for premium lodging that present
home-like facilities as vacationers mix work and leisure journeys to reconnect
with household and associates.”
Phocuswright
analysis displays that concept, with three of the highest 5 causes for
choosing an apartment-style rental being extra room or area, entry to a full
kitchen and laundry and home-like really feel.
The Phocuswright Convention 2022
EXECUTIVE PANEL: Lodges – Holding the Line
that includes Drew Pinto, Marriott’s international officer for gross sales, distribution and income administration
