How Can Technology Convince Students of Higher Education’s Value?

 

Enrollment Information Exhibits College students Are Skipping School

There was a time not so way back when attending school made an individual stand out. In 1980, fewer than half (49%) of highschool graduates instantly went to two- or four-year schools, according to the National Center for Education Statistics. Lower than 30 years later, in 2009, that quantity had spiked to greater than 70% of highschool grads.

Since then, nevertheless, the pattern has been transferring in the other way. By 2022, the final 12 months for which information is obtainable, simply 62% of highschool graduates had been heading straight to school.

After years of believing school was the best way — perhaps the one manner — to attain skilled success, that belief is wavering for many.

The shoe is now on the opposite foot relating to these acceptance letters: College students as soon as cheered them, however now the universities are those cheering when college students resolve to enroll. And the competitors will only get stiffer with the enrollment cliff — based mostly on sharp declines within the American delivery fee since 2008 — now proper across the nook.

RELATED: Can technology help community colleges avoid the enrollment cliff?

Personalization Makes College students Really feel Linked to Their Schools

Twenty years later, “Pricey applicant” is barely a superb opener in the event you’re hoping your school’s acceptance letter results in the trash. Digital-native excessive schoolers need to really feel a connection.

Students are looking for personalization, and in my expertise, this method has been the simplest approach to information college students from their preliminary curiosity in a specific college all over changing into alumni. If college students don’t really feel such as you’re speaking to them straight — whether or not that’s by way of electronic mail, textual content, telephone, video or snail mail — they’re going to tune you out and look elsewhere. College students are those making a significant dedication, and, in some methods, they higher perceive their energy within the student-school relationship. Universities want college students a minimum of as a lot as college students want universities, and fascinating college students and sustaining their consideration could be a problem.

To create that personalization, student lifecycle management has turn out to be a necessity for schools and universities. ServiceNow, Freshworks and Salesforce have turn out to be main gamers in increased training, providing Software as a Service platforms tailor-made for simply this goal.