Google has been the dominant search engine for greater than a decade. Nevertheless, to remain aggressive with the brand new era of AI search engines, Google’s needed to step up its recreation by implementing AI, and these new options are the most recent salvo.
On Thursday, Google launched new methods to go looking that leverage AI, beginning with the flexibility to go looking utilizing a video in Google Lens. Now, in case you’re interested in one thing occurring in real-time in entrance of you, you’ll be able to ask Google about it by taking pictures a fast video of what you might be seeing.
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This is what you do: Open Lens within the Google app in your telephone, maintain down the shutter button, and audibly state the query you wish to be taught extra about. Google shares the instance of a person recording a bunch of fish swimming in a circle at an aquarium and asking, “Why are they swimming collectively?”
The characteristic is accessible for Search Labs customers who’re enrolled within the “AI Overviews and extra” experiment and have the Google app, which is free to obtain for each Android and iOS customers.
Moreover, customers can also use voice prompts when taking a photograph with Lens within the Google app for Android and iOS. The importing course of stays the identical — shoot an image by clicking the shutter button — however now you’ll be able to add a voice query. This functionality is accessible globally now.
The Lens procuring expertise has additionally been upgraded. Customers now can take a photograph of an merchandise and get a extra useful outcome web page that features data corresponding to opinions, costs, and retailers the place the merchandise may be bought.
Past visible aspect search, Google added a characteristic that can assist you discover what you hear. With the most recent Circle to Search replace, customers can seek for songs with out leaving the web page on which they heard the sound. For instance, in case you hear a track on Instagram you wish to know extra about, you merely activate Circle to Search to search out out.
Additionally: Google’s AI podcast tool transforms your text into stunningly lifelike audio – for free
With the rollout of AI-organized outcome pages (cellular solely) within the US, your outcomes web page can even look barely completely different. At launch, the brand new outcomes design will apply solely to recipe and meal inspiration searches, invoking a full-page expertise organized by probably the most related outcomes for the person.
Lastly, Google mentioned it has been testing new methods to show AI Overviews that allow customers to get the sources they’re searching for extra simply. The brand new design shows outstanding hyperlinks to supporting webpages instantly throughout the AI Overview textual content and, as a result of optimistic suggestions, will likely be rolled out to all nations the place AI Overviews can be found.
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