Dedicated volunteer exposes “single largest self-promotion operation in Wikipedia’s history”

After a reduction in activity, things ramped up again in 2021, as IP addresses from around the world started creating Woodard references and articles once more. For instance, “addresses from Canada, Germany, Indonesia, the UK and other places added some trivia about Woodard to all 15 Wikipedia articles about the calea ternifolia.”

Then things got “more sophisticated.” From December 2021 through June 2025, 183 articles were created about Woodard, each in a different language’s Wikipedia and each by a unique account. These accounts followed a pattern of behavior: They were “created, often with a fairly generic name, and made a user page with a single image on it. They then made dozens of minor edits to unrelated articles, before creating an article about David Woodard, then making a dozen or so more minor edits before disappearing off the platform.”

Grnrchst believes that all the activity was meant to “create as many articles about Woodard as possible, and to spread photos of and information on Woodard to as many articles as possible, while hiding that activity as much as possible… I came to believe that David Woodard himself, or someone close to him, had been operating this network of accounts and IP addresses for the purposes of cynical self-promotion.”

After the Grnrchst report, Wikipedia’s global stewards removed 235 articles on Woodard from Wikipedia instances with few users or administrators. Larger Wikipedias were free to make their own community decisions, and they removed another 80 articles and banned numerous accounts.

“A full decade of dedicated self-promotion by an individual network has been undone in only a few weeks by our community,” Grnrchst noted.

In the end, just 20 articles about Woodard remain, such as this one in English, which does not mention the controversy.

We were unable to get in touch with Woodard, whose personal website is password-protected and only available “by invitation.”

Could the whole thing be some kind of “art project,” with the real payoff being exposure and being written about? Perhaps. But whatever the motive behind the decade-long effort to boost Woodard on Wikipedia, the incident reminds us just how much effort some people are willing to put into polluting open or public-facing projects for their own ends.