But for now, the big push is with the upcoming launch with Target, and so far, existing collectors are curious.
A sampling of the first batch of records.
Credit:
Chris Foresman
โI absolutely adore these 4-inch records,โ Christina Stroven, an avid record collector from Arkansas, told Ars. โI think theyโll be super fun to collect and bring back all of the nostalgia of the cassette singles from the โ80s and โ90s,โ she said, noting that she has over 1,500 records in her collection already.
โIt is nice to have another format that still works on my turntable. I will for sure be picking up the Alessia Cara โHereโ/โScars To Your Beautifulโ single and The Rolling Stones and Kasey Musgraves, too.โ Stroven said.
โIโve already pre-ordered two Tiny Vinyl records,โ Fred Whitacre Jr, a teacher, drummer, and record collector from Warren, Ohio, said. โBut, I donโt think itโs something Iโm going to delve very heavily into. I always like when vinyl pressings try something new, but for me, Iโm probably going to stick with LPs and 45s.โ
For Tiny Vinyl, this is really just the beginning. โThis launch is being driven by Target,โ Kohler noted. โIt’s mostly because of my background in the toy industry. When I talked to the management team at Target, they said, โYou know, let’s try and do something here, and we’ll help organize the labels.โโ
Target already has relationships with major record labels, which have supplied the company with exclusive album variants in the past. โReally, the labels are supplying what Target is asking for, and we’re supplying the labels,โ Kohler said.
And all this is to help establish Tiny Vinyl as a standard format. โWe just wanted to get the ball rolling and make sure this is a success,โ Kohler added. โWe’ve been contacted by Barnes and Noble, and Walmart, and Best Buy, and other retailers. But Target jumped in with both feet.โ
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