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Niantic launches Supercell’s “first AI Innovation Lab,” led by former Niantic PM


Former Niantic project manager lead Jessica Jung has joined Supercell to lead its “first AI Innovation Lab” in San Francisco after getting “an offer that [she] couldn’t refuse.”

In a LinkedIn post, Jung said she was founding the lab after it was “clear that Supercell is looking to explore at the edge of what’s possible with AI and build completely new entertainment categories.”

“Just as they disrupted the gaming ecosystem over a decade ago with mobile, Supercell is positioned to become innovators once again,” Jung added (thanks, MobileGamer).

Before then, Jung had been working on building her own AI startup — a consumer AI company building interaction models, multimodal agents — and cognitive wellness, and worked on Niantic’s AR virtual pet app.

“We’re building the lab from 0->1, exploring how AI can give developers superpowers to realize their creativity and make novel new interaction loops that we’ve never seen before,” Jung wrote.

Supercell recently increased its investment in Space Ape, acquiring the London-based studio in November 2024.

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