August spending drops 7% to $4.1bn despite Madden and mobile success

Circana has launched the market figures for US video games spending in August, which confirmed an general decline in {dollars} spent – down 7% year-on-year to $4.1 billion.

The most important drop was seen in {hardware} gross sales, down 36% in comparison with August 2023 to $208 million. Swap noticed the sharpest drop off, with gross sales down 41%. PlayStation 5 stays the largest promoting console for the month.

Online game content material – encompassing full recreation gross sales (each bodily and digital), in addition to microtransactions, DLC, and subscriptions throughout console, cell, PC and VR – fell 5% to $3.7 billion. Nonetheless, Sensor Tower advised Circana cell content material spending was really up 5% year-on-year.

Madden NFL 25 was the best-selling recreation of August, making this the twenty fifth 12 months in a row the place Madden has been the largest vendor in its opening month.

Final month’s No.1, EA Sports activities Faculty Soccer 25 settled for second place however has turn out to be the largest promoting recreation of the 12 months up to now, surpassing Helldivers 2. And that is with out the copies discovered within the EA Sports activities MVP Bundle (which incorporates the deluxe editions of each Faculty Soccer and Madden) – this product stands because the fifth greatest vendor of the 12 months, and fourth greatest in August.

Three different new entires made it into the High 20 for August, together with Ubisoft’s Star Wars: Outlaws at No.3, Sq. Enix’s Visions of Mana at No.10 and Bandai Namco’s Gundam Breaker 4 at No.11.

12 months-to-date video games spending within the US stays comparatively steady, up 1% to $36.3 billion for the primary eight months of the 12 months.

Online game content material spending is up 4% to $32.3 billion, however {hardware} is down 28% to $2.3 billion.

Listed here are the highest 20 promoting video games from the interval of August 4 to 31, knowledge courtesy of Circana:

Rank	Final month rank	Title
1	NEW	Madden NFL 25
2	1	EA Sports activities Faculty Soccer
3	NEW	Star Wars: Outlaws
4	2	EA Sports activities MVP Bundle
5	3	Elden Ring
6	7	Hogwarts Legacy
7	5	Minecraft^^
8	4	Name of Responsibility: Trendy Warfare 3
9	10	Marvel’s Spider-Man 2
10	NEW	Visions of Mana
11	NEW	Gundam Breaker 4
12	34	The Elder Scrolls On-line
13	13	Helldivers 2
14	12	Mario Kart 8*
15	20	Ghost of Tsushima
16	16	Sea of Thieves
17	8	MLB The Present 24^
18	29	Forza Horizon 5
19	27	Gran Turismo 7
20	9	EA Sports activities FC 24

*Digital gross sales not included, ^Xbox and Swap digital gross sales not included, ^^Digital gross sales on Nintendo platforms not included.

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